Propagate was my senior capstone project at the University of Cincinnati College of DAAP. I developed the concept along with a good friend and industrial designer, Branden Francis. Together we developed the concept for Propagate. I created the brand and created a set of supporting infographics that were meant to reside in the space and provide validation of concept for perspective clients. Branden designed the greenhouse and system itself. Final renderings and our combined displays for the final show are included here.
Propagate is an urban market farm intended to provide fresh produce, directly to market in an effort to deepen the relationship consumers have with their food and promote conscious living through design. We provide education regarding urban agriculture through an immersive aquaponics greenhouse. We believe this practice is a strong alternative growing method due to its low impact, high productivity and adaptability to the urban environment.
In the end, we had developed plans for the entire concept from the front end sales point, down to the plumbing necessary to facilitate the most production possible out of the back end aquaponics system.
Process Book: goo.gl/vI15dO
We were awarded the Directors Choice Award for Print Design from the faculty at DAAP for our efforts.
Developed as part of a group project that was sponsored by Findlay Market (Cincinnati, OH), this environmental design concept was intended to address visitor experience by improving site visibility, increasing awareness of products available at the market, and putting into place a uniform wayfinding system to aid in patron navigation.
A complete proposal was designed and presented to Joe Hansbauer (Findlay Market CEO & Manager) along with several members of the board. The selection of work included here highlights my contributions to the proposal, including a portion that was eventually fully realized and installed at the market.
Full Presentation: goo.gl/95hQTy
Worked with a university athletic department to help develop a series of graphics for their new football training facility. Installations shown here include an alumni NFL recognition wall as well as interactive and updatable team goals and weekly recognition. I helped to develop from concept to design detailing.
Images provided by Inifinite Scale. All rights reserved.
Used personal photography to re-design an album of a favorite artist. Poster, Vinyl Sleeve, Labels
Wilco, Spiders (Kidsmoke) Single
ainting commissioned by a unnamed restaurant completed with the help of Branden Francis.
Social interaction manifests itself in many ways. Communities form beneath and through the peoples consciouness and they become networked in a way few realize or choose to acknowledge. Common places serve as public forums where these people (of all different backgrounds, and social status') intertwine, if only subconsciously, solidifying their place in the community. In this visual discovery, the common place is Riddle Road Market, a community embraced place to procure pizza, beer, cigarettes and a colorful crowd.
For the series I learned to use a 4x5 camera and took portraits of people around the market, both friends and strangers to attempt to capture a piece of the neighborhood on a day to day basis.
BHDP Summer 2012
Worked within a confidential brand to develop a corporate work environment for their San Antonio office that reflected their values and work habits
Took a set of information for an event at the Wexner Center of the Arts and developed multiple layouts based on a variety of constraints from limited to open ended. A selection of the iterations are shown here.
Chose a tool to study for the quarter and an orientation to draw from. Two line drawings were done, one by hand and one digitally. The same was then done for the renders, one by hand and another in a digital, graphic format.
Participated in a collaborative industrial design studio with the goal of designing and fabricating a functional chair or bench. Learned a variety of fabrication methods including welding, wood working and finishing. Final result was a conversation bench intended to portray the roles and connection between earth and urban space.
wood, concrete and steel
Looked into the traditional Chakra symbols and their roles in ancient Hindu texts as well as how they have evolved throughout the years. I worked to create continuity between the traditional forms and contemporary interpretations by giving them a modern, stylized look that maintained the elements of their original meanings. Symbols are shown (from top to bottom + left to right) in their traditional order according to the human body:
Sahasrara - The Crown Chakra
Anja - The Brow or Third Eye Chakra
Vishudda - The Throat Charka
Anahata - The Heart Chakra
Manipura - The Solar Plexis
Swadhisthana - The Sacral Chakra
Maladhara - The Base Chakra
Both design and creation would not be possible without a reliable stream of inspiration via observation. Travel, camping and general day to day exploring help to keep me relevant and engaged with the world around me. Currently, I am traveling with my friend Max Slater with an end destination of 8 months in New Zealand where we will be working on several farms, exploring another side of our interests: Horticulture. We will be collecting photos and some narrative of our travels: follow along on the blog below!
Designed a logo for an imaginary food truck based on the latin phrase "Tabula Rasa" which translates to Blank Slate. Used the drop shadow design to visualize this meaning and allow for integration of textures behind the logo. Applied the final logo in a screen printed tri-fold menu.
Worked on a variety of applications of environmental graphics for a confidential investment company's new office location.
Challenged to create a interactive poster design to promote exploration of the arts in Cincinnati. Each section highlights a different neighborhood and the theatre, art and music activities to look into in each. The wheel in the middle turns to reveal one section at a time.
I've been working recently to update my website and represent my latest work. In the meantime, I have left open this section of my site to keep everyone up to date on where I've been & what I have been up to. Enjoy!
Email me if you'd like to stay in touch: firstname.lastname@example.org
Developed a logo mark and collateral applications for a newly renovated business park in El Segundo. I was involved with the project from the early stages and helped develop the chosen mark into a brand that would be applied campus wide.
Further application of brand can be found on the website: http://apolloatrosecrans.com/